What We Always Needed

Smart Pro Technologies x American Theatre Guild

The American Theatre Guild was faced with a difficult decision as a growing company when their technology was compromised. Listen to their account of the events that led them to take a chance on a new managed service provider and how it has transformed their business.

Our Involvement:

We collaborated with Smart Pro Technologies to create a compelling client testimonial designed to support their sales team in securing new business. By first identifying the key challenges of their prospective clients, we conducted a series of candid, in-studio interviews that allowed us to uncover the heart of this story. We focused on crafting a story that resonated emotionally, highlighting real pain points and demonstrating the impact of Smart Pro Technologies’ solutions in a way that would build trust and engagement with potential customers.

  • Strategic Vision

  • Creative Ideation

  • Full Service Production

  • Post Production

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'Global Growth Forum 2025' Lockton Affinity